In a world where fast fashion dominates, Daughter of Fire stands as a striking reminder that style can be slow, intentional, and deeply powerful. This Australian-born label isn’t just about clothing and accessories; it’s about storytelling, individuality, and the fire that lives within every woman.

With ethically made tees, totes, and jewellery, Daughter of Fire offers more than beautiful designs; each piece becomes a canvas for self-expression. These creations are invitations for women to step into their strength, embrace their creativity, and wear their stories proudly.

But what makes Daughter of Fire truly magnetic is its mission beyond fashion. The brand is carving out a community where women’s voices are not only heard but celebrated. From raising awareness about domestic violence to supporting women’s health initiatives, its platform uses art as a catalyst for advocacy and change.

At its core, Daughter of Fire is not simply a brand; it is a movement. A movement that reminds us that fashion can do more than adorn; it can empower, heal, and unite.

We sat down with the visionary behind Daughter of Fire to talk about the inspiration, challenges, and the bold vision shaping the brand’s future.

Origins in Emotion

Your brand was born from grief, rage, and healing. How did these emotions shape your design philosophy and the pieces you create?

Daughter of Fire was born in the aftermath of floods, surgeries, loss, and burnout. Those experiences cracked me open and left me face-to-face with grief, rage, and longing. Instead of pushing those feelings down, I let them shape me.

They taught me that we are allowed to be many things at once. Each piece I create carries that mix of strength and softness, fragility and fierceness. The grief gave me depth, the rage gave me boundaries, and the healing taught me tenderness. I want people who wear Daughter of Fire to feel that same permission to be complicated, wounded, and still rising.

Tangible Strength

You mention that your clothing, jewellery, and totes are made as tactile reminders of softness, rebellion, and enduring strength. Can you elaborate on how these elements manifest in your designs?

Softness shows up in the fabrics, in the way pieces feel against the skin, and in details that invite comfort. Rebellion is in the small choices, like producing in small batches, printing words that challenge the status quo, and making work that rejects fast fashion’s demand to shrink or perform.

Enduring strength is quieter but always present. It is in the durability of the materials, in pieces that are meant to last, and in symbols that act as reminders that you are unbroken. Every design is created to echo the resilience that already lives in the women who wear them.

A Space for Self-Discovery

Daughter of Fire is described as a space for women unlearning, unbecoming, and returning to their own truth. How do you ensure your creations support this journey of self-discovery and empowerment?

For me, unlearning and unbecoming are about peeling back the layers of expectation that have been placed on us. I design with the intention that each piece feels like an invitation rather than an instruction.

The work is slow and intentional. Small batches, ethical production, and designs that carry messages of strength and softness all create room for reflection rather than pressure to perform.

I also share openly about my own process of returning to myself, through writing and storytelling alongside the products. That honesty is just as important as the physical pieces.

For many women, especially those carrying the weight of trauma or health battles, even choosing how to adorn themselves can be an act of defiance and healing. Daughter of Fire exists to remind them that they are not alone, and that their stories matter.

Finding the Right Room

The brand’s message includes, ‘You are not too much, you were just in the wrong room.’ How do you envision Daughter of Fire providing a new space for women to feel seen and heard?

So many women have been told to shrink themselves in order to fit. That phrase is a reminder that we were never the problem.

I want Daughter of Fire to be a room built differently, where nothing about you is too much. The designs and the words that accompany them are made to reflect raw and unfiltered experience. I share my own stories openly and invite others to do the same.

My vision is to create community, whether online, in person, or through future workshops and collaborations, where women can gather without having to perform.A place where their fire is recognised as exactly right.

Fashion as Healing

In what ways do you see fashion as a tool for healing and reclaiming one’s identity, especially for those recovering from burnout?

Fashion is one of the most intimate ways we express ourselves. It can either hide us or help us step forward.

During my own recovery from burnout, what I wore became a way to reclaim agency. Materials that felt kind on my body, designs that reminded me of my worth, and pieces that did not demand perfection all supported my healing.

When we wear something made with intention, it can become an act of self-care. It is a way of saying, I am choosing myself, I have agency, I am returning to who I am.

Vision for Impact

Looking ahead, what are your aspirations for Daughter of Fire in terms of community impact and the broader conversation around slow fashion and women’s empowerment?

I see Daughter of Fire as more than a label. My hope is to continue building a movement that helps women see themselves clearly and value themselves deeply.

On a community level, that means creating networks of support, storytelling spaces, and partnerships with organisations that champion women’s health and safety. I am deeply passionate about raising awareness around domestic violence, advocating for endometriosis research, and supporting women navigating complex health journeys. These issues have touched my own life, and I want the brand to stand as a bridge that connects survivors and women who too often feel unseen.

In the broader conversation, I want to challenge the expectations around fashion. Clothes are not disposable trends; they are companions for our journey. Success in fashion should not only mean growth and profit, but also impact, integrity, and the wellbeing of everyone involved.

A Movement, Not a Brand

At its core, Daughter of Fire carries a truth that reaches beyond clothing: fashion can be a mirror, a shield, and a spark. It has the power to remind us of our strength in moments of fragility, to invite softness in a world that often demands hardness, and to connect us to a community where every story matters.

Through conversation with the founder, one thing becomes certain: Daughter of Fire is not just a brand to wear, but a movement to embody. It’s a call for women everywhere to step into their fire, embrace their complexity, and remember: they were never “too much,” they have always been exactly enough.