From Clinic to Bedroom: The Story Behind Nunie Co’s Bedroom Butter A Talk with the Founders

At a time when intimate health was often overlooked or treated with quick fixes, Nunie Co changed the conversation. Founded by Annie Stewart and Georgia Fugar, two Clinical Naturopaths specialising in reproductive and vaginal microbiome health, Nunie Co was dedicated to creating products that not only restored balance but also celebrated intimacy

The brand was born from a shared frustration Annie and Georgia observed in their clinics: countless women struggling with recurring Candida (thrush), urinary tract infections, and bacterial vaginosis conditions often worsened by sexual activity. These infections didn’t just affect health; they disrupted pleasure, intimacy, and confidence.

Determined to find a solution, Annie and Georgia began creating herbal creams for their patients, which proved effective but not exactly “bedroom friendly.” Recognising the need for something both therapeutic and sensual, they experimented with blending potent herbal extracts with natural, organic ingredients like high-grade Manuka honey and shea butter. The result was Bedroom Butter—their flagship product.

Bedroom Butter is more than a lubricant. It’s a product that soothes inflammation and irritation, alleviates symptoms of thrush, BV, and UTIs, and helps people reconnect with intimacy without discomfort. Whether used for treatment or simply as a lubricant, it embodies Nunie Co’s mission: to bring healing, pleasure, and empowerment into the most intimate spaces of life.

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Community Voices

What changes or stories from your community have stood out most since launching Bedroom Butter?

One of the most gratifying aspects of launching Bedroom Butter has been the heartfelt stories from our community, sharing how Nunie has enhanced their intimate experiences. For many women, Nunie has been instrumental in maintaining vaginal health, leading to greater confidence in the bedroom. A particularly memorable story came from a customer who expressed that, for the first time in many years, she felt confident enough to allow her husband to engage in intimate oral pleasure. She credited this newfound confidence to Nunie’s delightful aroma and taste as well as its benefits in balancing her vaginal microbiome.

From a male perspective, we’ve received feedback highlighting how Nunie encourages a more mindful and intimate experience, rather than simply acting to facilitate intercourse. Unlike traditional lubes that are often applied hastily to move forward with lovemaking, Nunie invites couples to savor the moment, enhancing pleasure for both partners and fostering a deeper connection.

Where Nature Meets Nurture

You hand-make your products with care Can you share what that process looks like and why the hands-on approach is so important for Nunie Co.?

Achieving the perfect butter consistency on a large scale can be challenging, which is why our hands-on approach is essential. We begin by carefully melting down shea butter, blending it with our liquid oils. This mixture is then allowed to cool to a precise temperature before we gently incorporate medicinal-grade Manuka honey.

As naturopaths, our connection to the healing power of herbs is vital to our practice. This connection is reflected in how we craft bespoke herbal blends for our clients, a process that is as therapeutic for us as it is beneficial for them. By maintaining this hands-on approach, we infuse each batch of Nunie Butter with the healing power of intention. Our focus is not on mass production but on creating small batches with care, ensuring that each product is crafted by a practitioner who genuinely cares, imbuing it with intention and attention to detail.

Every Detail Matters

Bedroom Butter blends healing herbal extracts with ingredients that enhance sensuality. Can you share the process behind balancing medicinal effectiveness with pleasure-focused design?

At Nunie Co, we approach formulation as both an art and a science. Every ingredient in Bedroom Butter is chosen not only for its therapeutic properties but also for its ability to enhance touch, scent, and connection. We start with medicinal herbs traditionally used to support circulation, tissue repair, and hormonal balance, then layer in botanicals and natural butters that bring warmth, glide, and sensory pleasure.

The result is a formulation that feels indulgent yet deeply healing, a product that honors both body chemistry and desire. We believe that pleasure and wellness are not opposites but essential partners in holistic intimacy.

The Values

As founders and clinical naturopaths, how do your professional backgrounds shape Nunie Co’s ethos and commitment to natural, safe formulations?

Our background in clinical naturopathy means that safety, purity, and evidence-based formulation are at the core of everything we do. We’ve seen firsthand how sensitive the body can be, especially when it comes to intimate health, so our mission is to create products that support, not disrupt, the body’s natural rhythms.

We formulate Bedroom Butter using ingredients that are biocompatible, non-toxic, and sustainably sourced, ensuring each batch meets therapeutic-grade standards. Our ethos is rooted in transparency and trust: what you put on your skin should be as safe and nourishing as what you’d put in your body.

Advice for Our Readers:

What key advice would you give to anyone looking to balance pleasure, confidence, and intimate health in their daily life?

Prioritize connection with yourself first. Intimate wellness isn’t just about products or performance; it’s about feeling grounded, comfortable, and confident in your body. Create rituals that make you feel sensual and safe, whether that’s through mindful touch, using natural lubricants like Bedroom Butter, or simply taking time to listen to your body’s signals.

When you honor your body with care and intention, pleasure becomes a natural extension of wellness, not something separate from it. Confidence and health flourish when we treat our bodies with gentleness and respect.

A Revolution in Intimacy

At its heart, Nunie Co is more than just a wellness brand; it’s a movement that redefines how we approach pleasure, confidence, and care. It reminds us that intimate health isn’t separate from sensuality, that self-care can be indulgent, and that confidence begins with honoring your body.

Through our conversation with founders Annie Stewart and Georgia Fugar, one thing becomes clear: Nunie Co is not just a product to use but a practice to embody. I t’s an invitation to embrace your desires, nurture your well-being, and experience intimacy on your own terms.

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