Founded in 2019 by Nomagugu Percy Mbongwa, Lushka was born out of a vision to make sexual wellness accessible, joyful, and empowering. In a world where orgasms are often faked and pleasure remains wrapped in taboo, Lushka set out to change the narrative, bringing honesty, education, and fun back into intimacy.

At its core, Lushka is about more than products. It’s about reimagining relationships with ourselves and with others. From luxurious massage oils and soothing bath products to lubricants and adult toys, every offering is designed to encourage exploration, deepen connection, and celebrate pleasure in its many forms.

For singles, Lushka champions self-love and self-discovery as essential parts of a fulfilling life. For couples, it opens the door to shared exploration and the uncovering of hidden treasures within their intimacy. But the brand’s mission goes beyond the bedroom. With its Lushka Business Partner program, it empowers individuals to build sustainable businesses, proving that pleasure can also be a pathway to independence and financial growth.

Lushka believes that a healthy sex life should never be limited to routine. It should be exciting, safe, and an expression of love for oneself and for others. By sparking conversations, breaking stigmas, and creating community, Lushka continues to reshape what it means to live fully, love deeply, and experience pleasure unapologetically.

We spoke with founder Nomagugu Percy Mbongwa to hear more about the inspiration behind Lushka, her journey, and what the future holds.

Inspiration Behind the Brand Name

Why did you choose the name “Lushka,” and what does it represent about your philosophy on intimacy?

The name Lushka is our version of love; it was inspired by the word “love” in Czek. The spelling is different because it is “our version”. It stems from loving each other the right way, the honest way, the liberating and kinky way. Basically, do love your way.

Products with Purpose

Your product line ranges from massage oils to lubricants and toys. How do you ensure your products align with Lushka’s mission of enhancing intimacy and promoting healthy relationships?

Each of our toys is given a feminine name, intentionally  not to replace your partner, but to enhance intimacy and add to the pleasure. Our lubes and creams are designed as sensual enhancers, created to elevate your bedroom experience and love language beyond the ordinary. Above all, Lushka products are crafted for partners who want to deepen their connection, and for singles who want to embrace self-love on an even greater level.

Mission and Impact

Lushka focuses on sexual health, education, and empowerment. What impact do you hope your brand has on the way people view intimacy and pleasure?

By championing sexual wellness and encouraging sexual liberation. We hope to inspire individuals to connect deeply with themselves, explore their desires without shame, and communicate openly with their partners. By normalising conversations around pleasure and promoting self-awareness, my brand aims to create a space where intimacy is celebrated, curiosity is embraced, and people feel empowered to experience connection in its fullest, most authentic form.

Redefining Pleasure

How does Lushka redefine the idea of “happy endings” beyond just the physical, and why is that important for your brand?

At Lushka, we believe “happy endings” go far beyond the physical release. For us, it’s about creating experiences that leave individuals and couples feeling seen, connected, confident, and empowered in their sexuality. Our products are designed not just to spark pleasure in the moment, but to nurture intimacy, self-love, and communication, the kind of fulfillment that lingers long after the lights go out.

Advice for Readers

What advice would you give to individuals or couples seeking to cultivate a more conscious, playful, and empowered approach to their sexual and emotional well-being?

To make it absolutely unforgettable and take it up a notch with Lushka (wink). Honestly, everyone deserves to live life fully, on their own terms, and never feel guilty for embracing adulthood and enjoying all the grown-up fun that comes with it.

Beyond Pleasure, Into Liberation

At its core, Lushka carries a truth that extends beyond products: intimacy can be a mirror, a playground, and a spark. It has the power to remind us of our desire in moments of hesitation, to invite playfulness in spaces often bound by shame, and to connect us to a community where curiosity and consent matter.

Through a conversation with founder Nomagugu Percy Mbongwa, one thing becomes clear: Lushka is not just a brand to use, but a movement to live. It’s a call for individuals and couples alike to embrace their desires, explore pleasure boldly, and remember: your sexuality has always been valid, powerful, and yours to celebrate.