Some brands begin with a business opportunity. Blank& began with a more personal question: what if well-being and intimate care could feel better, more natural, and more considered?

Blank& is a CBD skincare and sexual wellness brand bringing together people with seemingly different backgrounds, personalities, and areas of expertise. With experience spanning technology, natural cosmetics, social media, journalism, and marketing, the team came together around a shared belief: things can always be done better.

Their common interest in well-being eventually led them towards CBD, an ingredient they saw not simply as a trend but as a versatile botanical with interesting possibilities for skincare, comfort, and intimate wellness.

From that starting point came a broader ambition: to create thoughtful CBD products that could support people’s wellbeing while challenging some of the conventional approaches within personal care.

Today, sexual wellness remains an important part of the brand, with Etna, Blank&’s bestselling CBD lubricant, becoming one of the clearest expressions of that vision.

It Started With a Dream of Living Without Pain

The story of Blank& began in the summer of 2023, when Chief Content Officer Fanni Koliseva was researching conversations taking place across social media communities.

One ingredient kept appearing: CBD.

People were discussing cannabidiol, a compound derived from hemp, and its potential soothing benefits, particularly when it came to skin and areas affected by nerve-related discomfort. For Fanni, those conversations sparked a bigger question. Could CBD have a place in intimate wellness?

A few weeks later, the idea for a CBD-infused lubricant began to take shape, one created with sensitive intimate areas in mind, including people experiencing vulvodynia and other forms of intimate discomfort.

CEO and co-founder Miro Koliseva immediately saw the potential.

Rather than treating the idea as another wellness trend, the team began exploring how they could create something genuinely useful: an intimate lubricant that combined a more natural ingredient philosophy with thoughtful formulation.

That became Etna.

“When I realised how many intimate products contained microplastics, I wanted to develop a more natural alternative. So together, we came up with Etna, a CBD-infused lubricant that also contains anti-inflammatory and skin-soothing CBD, which many women already use directly for intimate pain,” Miro explains.

The journey from concept to finished product was not simply about adding CBD to an existing formula. The team wanted to understand intimate skin, ingredient choices, and the different ways people experience pleasure and discomfort.

That attention to the body became central to Blank&’s philosophy.

Why CBD and Sexual Wellness?

CBD has become increasingly familiar within the wider wellness world, but Blank& was interested in another side of the ingredient.

Known for its soothing and skin-conditioning properties, CBD can be incorporated into topical products designed to support moisturisation and comfort. Its versatility makes it particularly interesting for both skincare and intimate care, where skin can be especially sensitive.

The team saw an opportunity to move beyond the idea that lubricants exist only to reduce friction. Instead, they could become part of a broader approach to intimate wellbeing, products designed with the skin, comfort, and overall experience in mind.

That thinking is reflected in Etna, which combines CBD with antioxidant-rich vitamin E and nourishing sea buckthorn. The intention is simple: create a caring lubricant that moisturizes and supports the skin while making intimate moments feel more comfortable.

It is a subtle shift, but an important one. Instead of treating discomfort as something people simply have to accept, Blank& asks whether intimate products can be designed with greater consideration for the body.

And that same ingredient philosophy extends beyond sexual wellness. As a CBD skincare brand, Blank& explores the ways CBD can be incorporated into everyday personal care, bringing its soothing and skin-focused properties into products designed for modern well-being.

From One Need Came Another

As Etna developed, the Blank& team began hearing another request.

What about a lubricant designed for anal use? And what about people looking for something incredibly simple, long-lasting, and gentle?

The question opened another door.

During creative director and co-founder Noora Shingler’s time in Berlin, the team explored the local CBD and sexual wellness scene. Conversations there highlighted a familiar problem: the needs of sexual minorities were still too often overlooked when intimate products were being developed.

For Blank&, inclusivity was not something that needed to be added later. It became part of the product philosophy itself.

That thinking eventually became Glisa.

Where Etna was created around sensitive intimate areas and a more caring, soothing approach, Glisa was developed as a richer, longer-lasting lubricant designed for a wider range of intimate experiences.

Its formula combines CBD extract with coconut oil and vitamin E, creating a smooth, sustained glide while keeping the formulation deliberately straightforward.

The result is a product that feels less like a complicated piece of sexual wellness technology and more like what Blank& believes intimate care should be: uncomplicated, considered, and comfortable.

Etna and Glisa: Two Approaches to Comfort

Although Etna and Glisa share the same CBD foundation, they were created with different needs in mind.

Etna is the more caring formula, designed for sensitive, intimate moments. CBD, vitamin E, and sea buckthorn come together in a lubricant intended to moisturize, calm, and support the skin. It was born from the original Blank& ambition to explore whether intimate wellness could offer more support for people who experience discomfort during sex.

Today, Etna is also Blank&’s bestseller,  a reflection of how strongly the product has connected with people looking for a more considered approach to intimate care.

Glisa, meanwhile, takes a richer and longer-lasting approach. Combining CBD extract with coconut oil and vitamin E, it is designed for those looking for sustained glide and a simple, gentle formula. Its naturally mild coconut scent adds another sensory element without overwhelming the experience.

Both lubricants reflect the same principles that have guided Blank& from the beginning. They are Ecocert-certified under COSMOS, vegan, and condom-safe, while focusing on formulations that feel considered rather than unnecessarily complicated.

Beyond the Conventional Lubricant

What makes Blank& interesting is that its philosophy extends beyond sexual wellness.

The brand sits at the intersection of several conversations that have become increasingly important in modern well-being: body awareness, natural ingredients, skincare, sexual wellness, and the freedom to talk openly about discomfort.

For too long, conversations around sex have tended to focus almost entirely on pleasure. But pleasure and comfort are not separate subjects. For many people, the ability to enjoy intimacy depends on feeling safe, relaxed, and physically comfortable in the first place.

Blank& approaches that reality without turning it into something clinical.

At the same time, its CBD skincare offering reflects the same desire to make personal care more thoughtful. Whether a product is intended for everyday skincare or intimate moments, the underlying philosophy remains consistent: understand the body, listen to people’s needs and consider what goes into the products we use.

That means questioning conventional ingredients, listening to the experiences of different communities, and creating products around real needs rather than assumptions.

Blank& in the UK

As Blank& continues to grow, its philosophy is also reaching new audiences in the UK through its webstore, blanket.uk.

The online store gives UK customers another way to discover Blank&’s approach to CBD skincare and intimate wellness, including its Etna and Glisa lubricants.

The UK presence carries forward the values that shaped Blank& from the beginning: natural-minded formulations, inclusivity, comfort, and a more considered approach to personal well-being.

For a brand that began with a small group of people asking how things could be done differently, reaching new audiences in the UK feels like a natural next chapter.

A Different Kind of Wellness Brand

Perhaps the most compelling part of Blank&’s story is that it did not begin with the ambition to become a conventional skincare or sexual wellness brand.

It began with people who cared about wellbeing, noticed something missing, and decided to investigate whether they could make it better.

That distinction matters.

Blank& is not trying to make personal care or intimacy more complicated. If anything, it is doing the opposite, questioning the ingredients, assumptions, and limitations that have become accepted within the category and asking what happens when products are designed with greater care and consideration.

Its CBD journey began with a conversation about pain. It expanded into a conversation about comfort, skincare, inclusivity and pleasure.

And somewhere between those conversations, Blank& found its purpose.

Because well-being should never be an afterthought. Whether it is skincare, intimate care, or simply feeling more comfortable in your own body, the products we use deserve to be thoughtful, effective, and made with people in mind.